Birkenhead Town Centre and St Werburgh’s Masterplans

Redeveloping the town centre & Birkenhead Market

Wirral Council commissioned PLACED to deliver in-person engagement to inform the designs of two masterplans: Birkenhead Town Centre and St Werburgh’s. A masterplan process was in development for some time for the St. Werburgh’s area of Birkenhead Town Centre, delivered by BDP. A second masterplan for the Town Centre, also led by BDP, was also in the early stages of development.


We produced a report with our findings to the design teams and Wirral Council. We found that most people accessed the town centre for leisure and/or shopping or they lived nearby. There is a huge attraction to the idea of getting more people in to Birkenhead, using the town’s unique identity and heritage. The majority of people supported the idea of the market relocation and redevelopment as well as new housing, but were worried about crime, safety and accessibility.

Our report will feed directly into the designs of the project.

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